Energy drink DragOn aims people, who need extra strength during physical and mental workout.
Initially the design was required to be highly "eye-catching" from the shelf. With this in mind we gave birth to "a Real Dragon" , that continuously is keeping an eye on the customers. AARRGH...
Created at Ogilvy Ukraine
Client: Carpathian Mineral Waters
Creative Director: Alexandra Doroguntsova
Head of Art: Taras Dzendrovskii
Graphic Design, Art Direction: Palina Savychuk
Project manager: Natalia Shatokhina
3D-Modeling: Andrew Kramar