Palina.Savychuk
Gurieli export_1400_01.jpg

Gurieli Export Tea

packaging
 Georgian tea, that has been exported for decades, finally available in Homeland under Gurieli Export brand name. Gurieli used to be a noble governing dynasty of the western Georgian province where the tea is grown and produced. To launch the brand, we were commissioned to develop its identity.  The logo stands for an image of Duke Gurieli. Real tea leaves were photographed in the shape of traditional Georgian patterns to express its national character and to adore the relaunched packaging of Georgia’s well known tea brand.  Packaging for Gurieli Export Georgian tea ranks among the best world packaging in the Big Book of Packaging, Crescent Hill Books, USA, Spring 2011.   

Georgian tea, that has been exported for decades, finally available in Homeland under Gurieli Export brand name. Gurieli used to be a noble governing dynasty of the western Georgian province where the tea is grown and produced. To launch the brand, we were commissioned to develop its identity.

The logo stands for an image of Duke Gurieli. Real tea leaves were photographed in the shape of traditional Georgian patterns to express its national character and to adore the relaunched packaging of Georgia’s well known tea brand.

Packaging for Gurieli Export Georgian tea ranks among the best world packaging in the Big Book of Packaging, Crescent Hill Books, USA, Spring 2011.

 

Gurieli export_1400_04.jpg
Gurieli export_1400_03.jpg
Gurieli export_1400_02.jpg
 Created at Ogilvy Ukraine  Client: Geoplant Ltd.  Creative Director: Will Rust  Art Director: Taras Dzendrovskii  Graphic Design: Palina Savychuk, Nadezhda Diachenko  Project manager: Alexandra Savonik, Martin Alles  Photography: Eugenii Krylov, Oksana Karpova      

Created at Ogilvy Ukraine

Client: Geoplant Ltd.

Creative Director: Will Rust

Art Director: Taras Dzendrovskii

Graphic Design: Palina Savychuk, Nadezhda Diachenko

Project manager: Alexandra Savonik, Martin Alles

Photography: Eugenii Krylov, Oksana Karpova