Georgian tea, that has been exported for decades, finally available in Homeland under Gurieli Export brand name. Gurieli used to be a noble governing dynasty of the western Georgian province where the tea is grown and produced. To launch the brand, we were commissioned to develop its identity.
The logo stands for an image of Duke Gurieli. Real tea leaves were photographed in the shape of traditional Georgian patterns to express its national character and to adore the relaunched packaging of Georgia’s well known tea brand.
Packaging for Gurieli Export Georgian tea ranks among the best world packaging in the Big Book of Packaging, Crescent Hill Books, USA, Spring 2011.
Created at Ogilvy Ukraine
Client: Geoplant Ltd.
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Graphic Design: Palina Savychuk, Nadezhda Diachenko
Project manager: Alexandra Savonik, Martin Alles
Photography: Eugenii Krylov, Oksana Karpova