Gurieli Fruit Tea – an exclusive product, three original mixtures all made of wild-grown and dried fruits and berries.
Unintentional silhouettes of fruits and flowers emerging from mesmerizing paint flows were recreated by collaging real footage avoiding photoshop brushes. Consequently, a vivid and unconventional for tea-category product branding appeared.
Created at Ogilvy Ukraine
Client: Geoplant Ltd.
Creative director: Will Rust, Alexandra Doroguntsova
Art Director: Taras Dzendrovskii
Copywriter: Alexandra Doroguntsova
Graphic Design: Palina Savychuk
Account Director/Manager: Alexandra Savonik, Inna Polshina
Photography/Video: Eugenii Krylov, Alexey Dudko