Palina.Savychuk
 Gurieli Fruit Tea – an exclusive product, three original mixtures all made of wild-grown and dried fruits and berries.  Unintentional silhouettes of fruits and flowers emerging from mesmerizing paint flows were recreated by collaging real footage avoiding photoshop brushes. Consequently, a vivid and unconventional for tea-category product branding appeared.

Gurieli Fruit Tea

concept, Making off, Packaging
 Gurieli Fruit Tea – an exclusive product, three original mixtures all made of wild-grown and dried fruits and berries.  Unintentional silhouettes of fruits and flowers emerging from mesmerizing paint flows were recreated by collaging real footage avoiding photoshop brushes. Consequently, a vivid and unconventional for tea-category product branding appeared.

Gurieli Fruit Tea – an exclusive product, three original mixtures all made of wild-grown and dried fruits and berries.

Unintentional silhouettes of fruits and flowers emerging from mesmerizing paint flows were recreated by collaging real footage avoiding photoshop brushes. Consequently, a vivid and unconventional for tea-category product branding appeared.

Fruit-tea-new-1500-2.jpg

Created at Ogilvy Ukraine

Client: Geoplant Ltd.

Creative director: Will Rust, Alexandra Doroguntsova

Art Director: Taras Dzendrovskii

Copywriter: Alexandra Doroguntsova

Graphic Design: Palina Savychuk

Account Director/Manager: Alexandra Savonik, Inna Polshina

Photography/Video: Eugenii Krylov, Alexey Dudko