Gurieli was a noble governing dynasty of the western Georgian province, where the tea is grown and produced. Few people know, but thanks to Duke Gurieli, modern Georgia has its own two-hundred-year tea history. In his honour the premium tea design was shaped.
The logo originates from the Duke's Profile. Mountains are diligently laid out with green and black tea leaves, underlining quality and organic nature of the product.
Created at Ogilvy Ukraine
Client: Geoplant Ltd.
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Graphic Design: Palina Savychuk
Project manager: Alexandra Savonik
Photography: Eugenii Krylov