Rcheuli is a member of Gurieli Tea Family. Rcheuli brand following the policy of reasonable quality-cost ratio offers a wide variety of tea flavours.
A key objective was creation of the ergonomic proposal for economic consumer segment but preventing the expansion on the brand area of other Gurieli Tea market proposals.
It has to evoke both novel and common impression for the local Georgian customer and simultaneously refer to the already known Gurieli Export Tea.
Created at Ogilvy Ukraine
Client: Geoplant Ltd.
Art Director: Taras Dzendrovskii
Graphic Design: Palina Savychuk
Account Director: Alexandra Savonik