Palina.Savychuk
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Rcheuli Tea

concept, packaging
 Rcheuli is a member of Gurieli Tea Family. Rcheuli brand following the policy of reasonable quality-cost ratio offers a wide variety of tea flavours.   A key objective was creation of the ergonomic proposal for economic consumer segment but preventing the expansion on the brand area of other Gurieli Tea market proposals.   It has to evoke both novel and common impression for the local Georgian customer and simultaneously refer to the already known Gurieli Export Tea.

Rcheuli is a member of Gurieli Tea Family. Rcheuli brand following the policy of reasonable quality-cost ratio offers a wide variety of tea flavours. 

A key objective was creation of the ergonomic proposal for economic consumer segment but preventing the expansion on the brand area of other Gurieli Tea market proposals. 

It has to evoke both novel and common impression for the local Georgian customer and simultaneously refer to the already known Gurieli Export Tea.

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 Created at Ogilvy Ukraine  Client: Geoplant Ltd.  Art Director: Taras Dzendrovskii  Graphic Design: Palina Savychuk  Account Director: Alexandra Savonik

Created at Ogilvy Ukraine

Client: Geoplant Ltd.

Art Director: Taras Dzendrovskii

Graphic Design: Palina Savychuk

Account Director: Alexandra Savonik