Palina.Savychuk
 Roots&Fruits is a small local store of vegetables, fruits, nuts & healthy snacks located in one of the new districts of Kiev. There are no ordinary customers here. Only neighbors, friends, new acquaintances.  The brief was to create a friendly brand that would fill a niche between conventional huge supermarkets and small market stands with fruits and vegetables, which are so common in Ukraine. The brand should communicate a high-quality approach to business and a high level of service.

Roots and Fruits

identity, logodesign
 Roots&Fruits is a small local store of vegetables, fruits, nuts & healthy snacks located in one of the new districts of Kiev. There are no ordinary customers here. Only neighbors, friends, new acquaintances.  The brief was to create a friendly brand that would fill a niche between conventional huge supermarkets and small market stands with fruits and vegetables, which are so common in Ukraine. The brand should communicate a high-quality approach to business and a high level of service.

Roots&Fruits is a small local store of vegetables, fruits, nuts & healthy snacks located in one of the new districts of Kiev. There are no ordinary customers here. Only neighbors, friends, new acquaintances.

The brief was to create a friendly brand that would fill a niche between conventional huge supermarkets and small market stands with fruits and vegetables, which are so common in Ukraine. The brand should communicate a high-quality approach to business and a high level of service.

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 Client: ROOTS&FRUITS  Naming, Brand Positioning: Evgeniya Dzubenko  Graphic Design, Art Direction: Palina Savychuk  MockUp:   Graphicburger

Client: ROOTS&FRUITS

Naming, Brand Positioning: Evgeniya Dzubenko

Graphic Design, Art Direction: Palina Savychuk

MockUp: Graphicburger