Roots&Fruits is a small local store of vegetables, fruits, nuts & healthy snacks located in one of the new districts of Kiev. There are no ordinary customers here. Only neighbors, friends, new acquaintances.
The brief was to create a friendly brand that would fill a niche between conventional huge supermarkets and small market stands with fruits and vegetables, which are so common in Ukraine. The brand should communicate a high-quality approach to business and a high level of service.
Naming, Brand Positioning: Evgeniya Dzubenko
Graphic Design, Art Direction: Palina Savychuk