TM Snekkin is a new member of S.Group Corporation, one of the largest Ukrainian snack producers.
Being youth-oriented the objective was to break into the overcrowd snack-market in Ukraine. We proposed emotionally bring together gradeschoolers with the product by parodying them with freaky characters from the package proposing funny way of communication with the backed breads snack.
Alternatively, Snekkin Grenki was focused on teens and young adult hipsters.
Created at Ogilvy Ukraine
Client: S.Group Corporation
Graphic Design, Art Direction: Palina Savychuk, Victor London
Account Director: Svetlana Korytko
3D-Modeling: Andrew Kramar